Ten Questions with Joshua Greenbaum (Keynote Speaker)

Posted in Interviews, Keynote

eprentise recently sat down with EBS Answers Virtual Conference’s keynote speaker, Joshua Greenbaum, from Enterprise Application Consulting, and asked him 10 questions. Read our interview below to find out which phone apps are his favorite, why he thinks enterprise software customers are under enormous pressure, and what you can expect from his keynote speech.

  1. What’s your morning routine like?  
    I like to be the first one up in the house, have my pot of tea and breakfast while I read the paper – emphasis on paper, not an e-reader. Eventually I’ll make breakfast for the kids and my dog, and then help my wife get the kids off to school. I then take the dog for a walk. Pretty routine. I try not to look at email until after the dog walk – there’s too much of it anyway, so it can wait.
  2. What’s the best advice you’ve ever received?
    Three pieces:
    (1) Give a fool enough rope, and eventually he’ll make a noose out of it.
    (2) Always be as polite as possible to as many people as possible.
    (3) If things aren’t going as planned, maybe it’s because there was no plan.
  3. What apps/software/tools can’t you live without?
    Outlook on my desktop, and the Weatherbug, SMS, Evernote, Kindle and Amazon apps on my phone.
  4. What’s your best time-saving tip or shortcut?
    Learn to tell time without a watch.
  5. How did you get into the EBS space?
    I started covering Oracle as a journalist in 1987, and have followed EBS since its first incarnation as Oracle Financials. I started focusing on enterprise software as an analyst in 1994, and have tracked the ups and downs of EBS and Oracle since.
  6. What do you think are the biggest challenges that EBS customers face, and what do they do about them?
    I think all enterprise software customers are under enormous pressure to transform their businesses, and they need their enterprise software to be part of that transformation. All too often the customers’ EBS implementations are outdated, or were poorly implemented in the first place, or are just not suited to meet the needs of the business. This puts a doubly complex burden on EBS customers: navigate a complex and challenging software transformation alongside a complex and challenging business transformation. Customers need to recognize that executive leadership is required to make the necessary business and EBS changes take place in a timely and efficient manner, and they need to find the best partners and tools to get the job done.
  7. Based on your experience, what is the most critical success factor in an EBS implementation?
    I think it’s the teamwork between the internal implementation team, the external implementers, and the internal business users. All the best technology and methodologies aren’t worth a hill of beans if the principal stakeholders are out of synch with one another.
  8. What projects were your most successful, and why? 
    The projects where the term “partnership” between the stakeholders is heartfelt and committed to, and not just some marketing fluff that is used to sell services and products.
  9. Can you give us a sneak peak and tell us what we can expect at your speech at the EBS Answers Virtual Conference?
    I’m going to talk about how the relationship between the line of business, the IT department, and the software provider needs to fundamentally change in order for the next generation of technology to be able to support the next generation of business innovation. It’s time to bury the status quo and look at how businesses use technology, and how technology companies support businesses, in a completely different way.
  10. Who should attend this speech?
    My talk is intended to help bridge the cultural divide between IT and business, and between business and technology – I think business and technology leaders and practitioners will all benefit from hearing this talk.

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